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Other Details

Language

English

Audience

General

Format

Paperback

Year Of Publication

2009

Number Of Pages

288

ISBN

9781847940360

Dimensions

12.9 x 0.1 x 19.8 cm

Synopsis

In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. As our world is transformed by the Internet and the near infinite choice it offers consumers, so traditional business models are being overturned and new truths revealed about what consumers want and how they want to get it.

Key Information

Category Type

Business

Author

Chris Anderson

Publisher

Random House

Rating
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The Longer Long Tail

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