عرض جميع المنتجات من دي سي بوكس

The Longer Long Tail

Name: The Longer Long Tail
Brand: دي سي بوكس
SKU: 9781847940360
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Author: Chris Anderson
Publisher: Random House
Category Type: Business

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معلومات المنتج

Language English

Audience General

Format Paperback

Year Of Publication 2009

Number Of Pages 288

ISBN 9781847940360

Dimensions 12.9 x 0.1 x 19.8 cm

Synopsis In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. As our world is transformed by the Internet and the near infinite choice it offers consumers, so traditional business models are being overturned and new truths revealed about what consumers want and how they want to get it.

Author Chris Anderson

Category Type Business

Publisher Random House