Apple Watch
The Apple Watch 38mm Stainless Steel Case with Blackclassic bucklefeatures highly polished stainless steel case and the display is protected by sapphire crystal.
Theres an AppleWatch foreveryone.
Selecting a watch is very personal. As with all things you wear, how it looks is at least as important as what it does. So we set out to make AppleWatch something youll love to use every day. As well as something you cant wait to put on everymorning.
Many faces. Millions of expressions.
Each watch comes with a variety of faces. From traditional designs. To playful characters. To visualizations of time that are as educational as they are beautiful. Most faces are extensively customizable you can change colors, choose design elements, and add functionality. So one AppleWatch can have literally millions of different appearances. Including the one thats precisely right foryou.
Cold-forged stainless steel. Formulated for strength andbeauty.
How a product is used should determine the materials from which its made. AppleWatch is designed to be worn during all your daily activities, from morning workouts to nights out. Thats why we took a refined 316L stainless steel an alloy that is remarkably corrosion resistant and cold forged it to make it up to 80 percent harder. We also reduce impurities to achieve the mirror finish
Start a whole newkindof conversation.
You wont just send and receive messages, calls, and mail more easily and efficiently. Youll express yourself in new, fun, and more personal ways. With AppleWatch, every exchange is less about reading words on a screen and more about making a genuine connection.
The people you care about are closer than ever.
Now your inner circle is always nearby. Press the side button to access Friends, where youll see thumbnails of the people you like to stay in touch with most. Tap to send a message, make a call, or reach out in one of the new ways only AppleWatch makespossible.
Messages, calls, and mail. Tailored for yourwrist.
AppleWatch adds a new dimension to the way you communicate. In just a glance it shows you whos contacting you. It even gets your attention the way another person would by tapping you. There are subtle audio cues, too. The experience is discreet and nuanced, with different types of notifications having their own uniquecharacter.
Live abetterday.
Fitness isnt just about running, biking, or hitting the gym. Its also about being active throughout the day.1So Apple Watch measures all the ways you move, such as walking the dog, taking the stairs, or playing with your kids. It even keeps track of when you stand up, and encourages you to keep moving. Because it all counts. And it all addsup.
Each material isan achievement initself.
From the very beginning, Apple Watch was designed with a deep reverence for the art of fine watchmaking. For the raw materials, every choice we made was intended to not merely honor the traditions of the past, but to advance them. Apple Watch a beauty that is both timeless and thoroughly modern.
Innovation inevery interaction.
AppleWatch is unlike any device weve ever made. But wewanted interacting with it to be just as easy and intuitive as using your iPhone or working on a Mac. So we invented all-new ways to select, navigate, and input that are ideally suited to a smaller device worn on the wrist. The result is an experience thats both unique to AppleWatch and quintessentiallyApple.
Not just onthewrist. Designed forit.
Apple Watch is ideal for quick looks and fast interactions. The apps it comes with have been designed to take advantage of that. There are apps youre familiar withlike Mail, Messages, and Maps that work in all?new ways. Apps that become even more convenient on the wrist, like, Music, and Passbook. And completely new apps, like Activity, Workout, and Camera Remote, which turns Apple Watch into a viewfinder for the iSight camera on youriPhone.
All-new waysto doall kindsof things.
The more you wear Apple Watch, the more youll realize just how personal a device it is. Because with so many different apps available, you can choose the ones that are most relevant to you, and create a customized experience. There are already apps for airlines, department stores, social networks, and more that take advantage of the unique opportunities the wrist brings. And with new apps being built for Apple Watch every day, this is just thebeginning.
