Sony 98 inch 4K UHD 4K Smart LED TV, Black, FW-98BZ50L

Immerse yourself in a world of absolute picture quality with the Sony 98-inch 4K UHD Smart LED TV in sleek black. As Sony's flagship professional 4K display, it features the revolutionary Sony XR processing for unparalleled visual performance. Built to excel in demanding professional environments, the colossal 98" BRAVIA BZ50L combines cutting-edge technology with installation-friendly features. Whether in bustling retail showrooms or corporate lobbies, this TV boasts an extraordinary 780-nit screen brightness that ensures your content shines, even in well-lit spaces. With XR Triluminos Pro color technology, it delivers a mesmerizingly wide palette of lifelike hues and tones, thanks to Sony's unique Cognitive Processor XR. This groundbreaking processor understands how humans perceive the world, resulting in a truly immersive viewing experience. Moreover, BRAVIA offers customization options to adapt to the specific demands of corporate or retail settings, making business operations more efficient than ever. Shop now and get Sony's 98-inch BRAVIA, where cutting-edge technology meets uncompromising quality.