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Smarter Faster Better

Name: Smarter Faster Better
Brand: Random House UK
SKU: 9781847947437
Price: 5.5 OMR
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OMR 5.500

Deliver To: Muscat hills, Muscat

Product Summary

Author: Charles Duhigg
Publisher: Random House Uk
Category Type: Business & Management

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Smarter Faster Better

Product Information

Author Charles Duhigg

Category Type Business & Management

Publisher Random House Uk

Language English

Audience 13+

Format Paper Back

Year Of Publication 2016

Number Of Pages 400

ISBN 9781847947437

Dimensions 129 x 198 x 25mm

Synopsis This book explores eight concepts that are critical to increasing productivity. It takes you into the cockpit of two passenger jets (one crashes) to understand the importance of constructing mental models--telling yourself stories about yourself in order to subconsciously focus on what really matters. It introduces us to basic training in the U.S. Marine Corps, where the internal locus of control is exploited to increase self-motivation. It chronicles the outbreak of Israel's Yom Kippur War to examine cognitive closure--a dangerous trap that stems from our natural desire to feel productive and check every last thing off our to-do lists, causing us to miss obvious risks and bigger opportunities. It uses a high-achieving public school in Cincinnati to illuminate the concept of disfluency, which holds that we learn faster and more deeply when we make the data harder to absorb. It shows how the principles of lean manufacturing--in which decision-making power is pushed to the lowest levels of the hierarchy--allowed the FBI to produce a software system that had eluded them for years. It explores how Disney made Frozen into a record success by encouraging tension among animation teams--a version of what biologists refer to as the Intermediate Disturbance Hypothesis, which posits that nature is most creative when crises occur. With the combination of relentless curiosity, deep reporting and rich storytelling that defined The Power of Habit, Charles Duhigg takes readers from neurology laboratories to Google's brainstorming sessions and illustrates how we can all increase productivity in our lives.

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